Consumer education: how can we make salt’s harm visible?

Earlier this month, the British Association of Dermatologists published a press release with the highlights from a survey of Britain’s sun protection habits. The highlights included: 80% don’t apply sunscreen before going out in the sun and then shortly afterwards; 70% fail to reapply sunscreen every two hours as recommended; 35% would only seek shade … Continue reading Consumer education: how can we make salt’s harm visible?

Oh, don’t you love the smell of 2-Acetyl-1-pyrroline?

Today, a marketing lesson from the kiddo: What he is talking about, here, is the role of smell as a stimulus. Smell (and other stimuli like colour, temperature, or sounds) can create an affective response in shoppers. This can either be a direct emotional reaction to the stimulus (e.g., the smell makes us feel hungry); or … Continue reading Oh, don’t you love the smell of 2-Acetyl-1-pyrroline?

April 2016 round-up

It’s Spring, there are flowers peeking everywhere… ... and snow. That’s right. It snowed. At least it melted quickly. I am so ready for warm weather… Here are my highlights for April. Tell me yours, in the comments below. Researching The panel proposal that I was working on last month was rejected. But … Continue reading April 2016 round-up

Tay, the Turing test, and us

Yesterday (March 24th, 2016), Microsoft launched Tay, an artificial intelligent chat bot developed by Microsoft's Technology and Research and Bing teams to experiment with and conduct research on conversational understanding. Tay is designed to engage and entertain people where they connect with each other online through casual and playful conversation. The more you chat with … Continue reading Tay, the Turing test, and us

10 amazing tweeps I met in 10 years of Twitter

Twitter turned 10 years old, and I, like many others, have been reflecting on what it means to me. Twitter tells me that I joined it in July 2008. I remember the day, vividly. I was following a thread on an online forum, where academics were sharing experiences of using Second Life, Facebook, Twitter, … Continue reading 10 amazing tweeps I met in 10 years of Twitter

Umberto Eco’s advice to young writers

Umberto Eco died last Friday (Feb 19th 2016). You may know him as the author of great fiction books, such as 'The Name of the Rose' or 'Foucault’s Pendulum'. However, Eco described himself as primarily a ‘university professor who has found a nice way to spend his weekends’. His academic work has been … Continue reading Umberto Eco’s advice to young writers

January 2016 round-up

January was busy / interesting / crazy. 2016 has certainly started with a bang, and a very big mix of positives and negatives (I am looking at you, parking attendant!). I am starting the new month – and the new semester – quite tired, already, which is less than ideal. But, hey, onwards and upwards … Continue reading January 2016 round-up

December 2015 round-up

December was a busy month, though not as productive as November (specially on the writing and research front). I think that AcWriMo really helped to motivate me to write every day, and that in turn helped me move on with various writing projects. December was also the last month of my #5pmproject, and these … Continue reading December 2015 round-up