There are two interesting articles in the news, today. They are about two very different companies but, essentially, the same issue: the performative power of the score. Or, in others words, about how much a simple number can influence our life. The first article is about passenger transportation company, Uber. It was revealed that … Continue reading The performative power of the score
Author: anacanhoto
Filming – take 2
The book is now available for purchase! Yay. And Susan, Nigel and I are recording materials for the book’s companion website. Again. We met 10 days ago to film the chapter introduction. It was scorching hot – 87F / 30.5C inside the room – but we persevered. All day. However, there were some … Continue reading Filming – take 2
What would you miss without your mobile phone?
Sometime ago this picture of a modified Maslow’s pyramid of needs was doing the rounds on Twitter. It was meant to be a joke, but it turns out that it may not be that far off reality. According to research recently published by Ofcom, access to mobile services and access to the Internet are now … Continue reading What would you miss without your mobile phone?
#AcWri resource: How to cite social media sources
With social media becoming such an ubiquitous source of information the opportunities to use social media content are increasing, including in academic writing. For instance, I have personally used social media to conduct interviews, as well as in netnography. But how to cite those sources? This table, produced by teachbites, summarises guidance from the MLA and … Continue reading #AcWri resource: How to cite social media sources
The other side of free apps
Human is an iPhone app (no affiliate link) that monitors movement. It tracks physical activity throughout the day with the objective of encouraging an active (and, thus, healthy) lifestyle. And it is free. While we are eagerly tracking how many minutes we have walked or cycled, grateful for this boost to our health from … Continue reading The other side of free apps
June round-up
June was a very weird month. Following some health problems, I had to take time off at the start of the month. Really off –the ‘not-even-reading-a-book-kind-of- being-off' off. That means that I failed to achieve most of the things on my To Do list. Still, there were some highlights during the month. Researching … Continue reading June round-up
What cat food says about the cat owner
When I teach about positioning, I often refer to the market for cat food, using an example unashamedly stolen from my fabulous former colleague, David James. There are 2 key aspects to positioning. One is to find an angle for the product that is unique and, hence, differentiates it from the competitors. Otherwise, you … Continue reading What cat food says about the cat owner
Do you want to work with me?
At Oxford Brookes University, we are looking for 4 amazing people to join the Department of Marketing of the Faculty of Business. The deadline for applications is June, 20th 2014 and we have the following positions open: Professor Reader Research Fellow Research Assistant We are a great bunch of people to work with. We … Continue reading Do you want to work with me?
May round-up
At the start of the month, I wrote in my research journal: “May must be very, very productive”. By productive I meant researching and writing a lot. And I really meant it. But… ... my good intentions went down hill very, very, very quickly. As I look at the square in my diary that … Continue reading May round-up
Co-Creation mind map
I am working on a paper using co-creation, which required me to survey the related literature. To help me capture the key themes discussed in the various papers that I read, I created a mind map. This is still work in progress but, as this is such a relevant topic in marketing (and management, in … Continue reading Co-Creation mind map
Ana Canhoto 