July 2015 round-up

July was a strange month, and yet very typical of this time of the year. I returned to my teaching and managerial responsibilities following the end of the sabbatical (including an office move), attended the Academy of Marketing Conference in Ireland, and had annual leave. My #5pm pictures tell a great story about this … Continue reading July 2015 round-up

RyanAir CMO says: It’s not cheap. It’s smart.

What do RyanAir, Aldi, Ikea, H&M and Amazon have in common? According to Kenny Jacobs, Chief Marketing Officer (CMO) at RyanAir, these are all brands that appeal to customers because they allow them to spend money smartly. It is less about “The brand is cheap. The customers are skint”. More about “The brand is … Continue reading RyanAir CMO says: It’s not cheap. It’s smart.

June 2015 round-up

All good things come to an end, and the sabbatical was no exception. As of July 1st, sabbatical consummatum est. As I entered the final month of my sabbatical, I told myself that I ought to not stop being on sabbatical before it was over. And, that was exactly what I did: June was a … Continue reading June 2015 round-up

Studying sentiment on Twitter is… complicated

Emotions are key to explain and anticipate consumer behaviour, and sentiment analysis offers marketers a way of measuring and summarising those emotions. Emotions displayed on social media conversations, in particular, are very appealing for research, as these platforms offer many opportunities to listen to the conversations in real time, with minimum disruption for the individuals … Continue reading Studying sentiment on Twitter is… complicated

Consumer Data and the ‘War on Terror’

The book that I co-authored with Kirstie Ball, Elizabeth Daniel, Sally Dibb, Maureen Meadows and Keith Spiller, has been featured in 'Research Reporter', the research newsletter of the Faculty of Business at Oxford Brookes University. The original article is here. Transcript below in case the link does not work for you. Surveillance, consumer data and … Continue reading Consumer Data and the ‘War on Terror’

Going along with customer lies can be good for business

Yesterday, child #2 lost a tooth. At night, he carefully placed the tooth under his pillow, for the Tooth Fairy... even though he knows, a-hem, the truth about Father Christmas and the Tooth Fairy. And, sure enough, this morning, when he checked under the pillow and spotted something left by the Tooth Fairy, he gave … Continue reading Going along with customer lies can be good for business

What Nash’s work means for Marketing

We learned, at the end of last month, that the mathematician John Nash had died, with his wife Alice, in a traffic accident. Nash’s work on game theory, for which he won a Nobel prize alongside John Harsanyi and Reinhard Selten, has relevance to many areas of public life, from international trade negotiations to war … Continue reading What Nash’s work means for Marketing

May 2015 round-up

A belated round up, as the last few days of May (and first ones in June) were very busy, including a couple of big pieces of work due around the same time. Murphy’s law! Funnily enough, my #5pm pictures reflect exactly that: work features heavily in this month’s pictures, either directly (i.e., I was sitting … Continue reading May 2015 round-up

Google research on choice and use of mobile apps

For a customer facing company, there are many potential benefits of developing an app. It can provide valuable customer insight; it offers a vehicle for personalisation; and it can foster loyalty towards your brand, as discussed here. However, with more than 1 million apps available in Apple’s app store, alone, you really need to understand … Continue reading Google research on choice and use of mobile apps