In a recent speech to graduating students at Tufts University, Anne-Marie Slaughter talked about the importance of slowing down. She said: "Celebrate idleness. Yes, idleness. (...) our greatest insights and discoveries come not when we are doubling down staring at a computer screen or into a microscope, but when we sit back, rub our eyes, go for a … Continue reading Slow down to speed up
Author: anacanhoto
Is a branded mobile app a step too far for book publishers?
I wrote a short piece for The Conversation (a website that disseminates academic research and provides analysis of news by academic researcher on) on the rationale behind Mills & Boon’s move into mobile apps. Mills & Boon, like other book publishers, has been dramatically impacted by digital technology and the associated changes in consumer behaviour, … Continue reading Is a branded mobile app a step too far for book publishers?
New book ‘Management Research – Applying the Principles’
I don’t think I’ve told you this, yet: I co-authored a book with Susan Rose and Nigel Spinks. The title is ‘Management Research - Applying the Principles’ and is published by Routledge. As suggested by the title, it is a research methods book focused on the context and the needs of those conducting research … Continue reading New book ‘Management Research – Applying the Principles’
Writing when there is too much going on
April just flew by! Well, at least for me. What about you? For me, April was marked by assignment marking, group presentations and visiting LUISS in Rome, as part of their internationalisation programme. The LUISS visit was very energising and gave me lots of food for thought research-wise, even if I did not get … Continue reading Writing when there is too much going on
Social influence: the question of quantity vs quality
Still thinking about contagion. I was talking with a friend recently about online influence. In particular, whether - or to what extent - social media influence translates into real world behaviour. You know, things like raising funds through your online social network and blog readers. That conversation reminded me of a study by … Continue reading Social influence: the question of quantity vs quality
On contagion
Aristotle said it: we are social animals. What we do and, even, what we think is largely influenced by those around us: I was reminded of this fact today. I took the youngest to a chess tournament. Once he was settled, I sat down with my coffee and tablet, looking forward to catching up … Continue reading On contagion
Social media can help your job search
I did a session for marketing students on how social media can help them get a job. Recent marketing graduates typically have very little (or no) job experience in the job that they are applying for. So, they really need to find ways of showing their skills and motivation to potential employers. The good … Continue reading Social media can help your job search
Balancing compliance and marketing relationships in the air travel industry
If you have flown in and out of the UK in the last couple of years, you might have noticed that you need to provide your passport details well ahead of travel. Yet, you don’t have to do this when you travel between other destinations, say between Lisbon and Paris. The reason you need to … Continue reading Balancing compliance and marketing relationships in the air travel industry
Why are we ready to pay for books but not music?
danah boyd is a researcher based at NYU. She researches and writes about cultural aspects of social media use, particularly among young users. You can follow her very interesting blog, here. Recently, danah published the book ‘It’s complicated’, based on her research on how teenagers use popular social media platforms and the impact that … Continue reading Why are we ready to pay for books but not music?
Facefood
Somehow, this visual identity actually put me off eating here (not that I was very tempted in the first place). And you?
Ana Canhoto 