I am writing this post from Malta, where I am visiting as part of my post as Chair in Digital Marketing. It is the perfect ending to what was a very convoluted month, in the sense that it is bringing my mind back to research and, in particular, the impact of digitalisation on marketing. I … Continue reading February 2016 round-up
Tag: Social Media
October 2015 round up
October was busy. Very busy. This included a lot of firefighting, which I tend to find very draining. My #5pm pictures show that I spent a lot of time at my desk. But, unfortunately, only a minority of that time was spent on writing or, for that matter, on anything remotely related to research. Instead, my month … Continue reading October 2015 round up
Presentation on the challenges of using Twitter for sentiment analysis
As usual, I am sharing you with you my latest presentation. This one was on the topic of using Twitter for sentiment analysis, building on the work done with Yuvraj Padmanabhan (open access paper available here). I really don't want to put you off using Twitter for customer insight. On the contrary - it has lots … Continue reading Presentation on the challenges of using Twitter for sentiment analysis
September 2015 round up
A few days ago, my line manager asked me if the start of the semester had felt like a great shock, following the sabbatical. That got me thinking about how different things are now and six months ago, and how I feel about it. Six months ago I was doing things (reading, writing, meeting, discussing…) … Continue reading September 2015 round up
Using social media for customer engagement
@Bernardamus reached out to me on Twitter, asking for suggestions of online references for a talk that he is preparing on the role of social media in customer engagement. I thought I would share my initial thoughts with you, and pick your brain, as well 🙂 Customer engagement (CE) is about connections with customers, as well … Continue reading Using social media for customer engagement
June 2015 round-up
All good things come to an end, and the sabbatical was no exception. As of July 1st, sabbatical consummatum est. As I entered the final month of my sabbatical, I told myself that I ought to not stop being on sabbatical before it was over. And, that was exactly what I did: June was a … Continue reading June 2015 round-up
Use of social media for segmentation in the financial services industry
On June 25th, I am delivering a talk on the potential and pitfalls of using social media for segmentation. This talk is based on research done with 11 financial institutions (1 credit card company, 3 insurance providers, and 7 banks), and some of the findings (early stage) are also discussed here. Here are the slides: Comments … Continue reading Use of social media for segmentation in the financial services industry
April 2015 round-up
April is high up on my list of months that just flew by. Seriously, where did the last 30 days go? April was also a month of contrasts: highs and lows, fast and slow, noise and silence… It was a month that gave me a lot to think about, as I was preparing my monthly … Continue reading April 2015 round-up
Book review: Social Media Marketing
This is my review of the book 'Social Media Marketing - Theories and Applications', written by Stephan Dahl (affiliate link). This is one of those rare occasions where the title undersells the content of the book! It is a great resource for anyone studying and/or working in the digital field. Two thumbs up from me.
November round-up
This month was super-busy on the work front, with lots and lots of marking (dissertations), teaching, and planning for the next semester. Still, I managed to submit the journal article I was working on at the end of last month, and made good progress on two other projects. So, it was a good month, overall. … Continue reading November round-up
Ana Canhoto 