Amazon is entering the fresh food delivery market, competing directly with supermarkets. It promises same day delivery. Though, for the time being, it is only serving Premium customers in the London area, as reported by the BBC: http://www.bbc.co.uk/news/business-36494472/embed I said before that, for me, the killer advantage of Amazon vs. other retailers is not same … Continue reading Amazon enters the fresh food delivery market
Category: Marketing in everyday life
Me, Captain Kirk. You, social media influencer.
In this fascinating interview for the Geek’s Guide to the Galaxy podcast, Manu Saadia (author of Trekonomics) says that, in the Star Trek universe, society is based on an economy of reputation, rather than an economy of accumulation of goods. This is because: There is such an abundance of material things (because of automation and … Continue reading Me, Captain Kirk. You, social media influencer.
Consumer education: how can we make salt’s harm visible?
Earlier this month, the British Association of Dermatologists published a press release with the highlights from a survey of Britain’s sun protection habits. The highlights included: 80% don’t apply sunscreen before going out in the sun and then shortly afterwards; 70% fail to reapply sunscreen every two hours as recommended; 35% would only seek shade … Continue reading Consumer education: how can we make salt’s harm visible?
Three steps to spot brewing social media crises
User generated content (UGC), like tweets, blogs or videos, which criticise brands, can spread widely and quickly. If marketing managers leave these conversations unattended, they can go viral, and threaten the brands; whereas handling the negative UGC will reassure other customers (including potential ones) that the company listens, cares and is in control. So, brands … Continue reading Three steps to spot brewing social media crises
Oh, don’t you love the smell of 2-Acetyl-1-pyrroline?
Today, a marketing lesson from the kiddo: What he is talking about, here, is the role of smell as a stimulus. Smell (and other stimuli like colour, temperature, or sounds) can create an affective response in shoppers. This can either be a direct emotional reaction to the stimulus (e.g., the smell makes us feel hungry); or … Continue reading Oh, don’t you love the smell of 2-Acetyl-1-pyrroline?
The limited value of ad views
Think with Google published the results of a very interesting study measuring the effectiveness of different video versions of an ad for a new product. The study uses three alternative approaches – with very different results. The product The ad was for a new line of make up from L’Oreal Paris. The ad … Continue reading The limited value of ad views
Want feedback? Ask your customers… or maybe not
A trip to the gym last weekend resulted in an unexpected market research lesson, which I talked about on Snapchat*: Our usual instructor had been away on the previous weekend, and had been temporarily replaced by somebody else. This one had a very peculiar style – ‘though love’, if you wish. He kept telling … Continue reading Want feedback? Ask your customers… or maybe not
The drivers of word of mouth are: them, you and it
Word of mouth (WoM) is important for all organisations. It is the main source of new business for small and medium enterprises. It is key for the success of niche products, as well as mass market products. So, we really need to understand what drives WoM, don’t you think? Based on my work and … Continue reading The drivers of word of mouth are: them, you and it
March 2016 round-up
This month felt very much like a Mad Hatter tea party, with quite a bit of nonsense, and weirdness, and twists and turns. At least there was a lot of tea. And cake. These are my highlights for the month that was. Tell me yours, in the comments below. Researching I worked on a … Continue reading March 2016 round-up
On social media, be human and be active
If you are managing a brand’s social media presence, you probably came across recommendations such as ‘interact regularly with your customers on social media’, or ‘humanise your brand’. But does it work? According to a series of studies, conducted by Simon Hudson, Li Huang, Martin S. Roth and Thomas J. Madden, with social … Continue reading On social media, be human and be active
