This blog is 12 – Some thoughts on thinking through how best to get your message out there

Photo by Brett Jordan on Unsplash As of this week, I have been blogging for 12 years. It's my 12th blogday. My most popular post was published in 2017; the second, in 2011; the third, in 2010.  That 2017 post is still attracting a steady stream of visitors which is an example of a key feature of blog … Continue reading This blog is 12 – Some thoughts on thinking through how best to get your message out there

What I have been reading #7

In 2021, I set myself the goal of reading more and of reading more widely. To help me with accountability, I started sharing short reviews on Instagram and, later, here on the blog. However, these reviews turned into so much more than a record of what I had read, that I decided to continue doing … Continue reading What I have been reading #7

Musical diary 2021

It’s that time of the year when I share the playlist of songs that marked the past 12 months, an initiative inspired by a practice by Austin Kleon. https://open.spotify.com/playlist/2fiChExzGDknAI4C3HKXWm?si=32d526ce6c6a4b60 There are songs connected to Covid-19, too, of course. For instance, track 4 is part of a YouTube video that I usually show in my class, … Continue reading Musical diary 2021

The easiest, safest, fastest way to save someone’s life

A couple of weeks ago, I came across a paper where the authors had used machine learning to discover the best predictors of blood donations. Why was this an important application? Because blood donations save lives; and because, despite its importance, blood harvesting is, usually, a not for profit venture. Thus, any insight that can … Continue reading The easiest, safest, fastest way to save someone’s life

In hot water – A tale of service failure and recovery 

Last week, right when I was feeling very sorry for myself because of the booster vaccine’s side effects and needed a pick me up, our Nespresso coffee machine stopped working. It started by being a little bit annoying; but, 48 hours later, it was really frustrating, and I was seriously considering quitting coffee or, at … Continue reading In hot water – A tale of service failure and recovery 

The Race for a Vaccine

This week, I had my Covid-19 booster jab, which came with some nasty side effects. I was feeling very sorry for myself – on the one hand, unable to sleep because my arm hurt; on the other, unable to do much else because of high fever and a splitting headache. So, I decided to revisit Intelligence … Continue reading The Race for a Vaccine

Guest talk: Brian Bartolo, Director of Sales and Marketing

Service providers usually have fixed capacity. For instance, there are only so many people that can safely travel on a given flight; so many haircuts that can be done in a day; or so many meals that can be served at a time.  On the other hand, interest in that service (i.e., the demand) tends … Continue reading Guest talk: Brian Bartolo, Director of Sales and Marketing

What I have been reading #6

16th book of 2021 - “Jog On” by Bella Mackie Neither brilliant prose, nor glorious storytelling. This book reads like a chat with the author about how exercise - or, rather, running - has helped her and many others to manage anxiety, panic attacks and other mental health problems. And maybe that’s the right tone … Continue reading What I have been reading #6

New paper “Power Negotiation on the Tango Dancefloor: The Adoption of AI in B2B Marketing”

Artificial Intelligence is expected to impact many different aspects of marketing in business to business (B2B) organisations, from advertising, to product development and customer service, to name a few. Though, for those benefits to materialise, firms need to have technological and technical capabilities in place by either developing them in-house or using external suppliers. How … Continue reading New paper “Power Negotiation on the Tango Dancefloor: The Adoption of AI in B2B Marketing”