Category: Academic writing

This blog is 12 – Some thoughts on thinking through how best to get your message out there

Photo by Brett Jordan on Unsplash As of this week, I have been blogging for 12 years. It's my 12th blogday. My most popular post was published in 2017; the second, in 2011; the third, in 2010.  That 2017 post is still attracting a steady stream of visitors which is an example of a key feature of blog … Continue reading This blog is 12 – Some thoughts on thinking through how best to get your message out there

Guest talk: Brian Bartolo, Director of Sales and Marketing

Service providers usually have fixed capacity. For instance, there are only so many people that can safely travel on a given flight; so many haircuts that can be done in a day; or so many meals that can be served at a time.  On the other hand, interest in that service (i.e., the demand) tends … Continue reading Guest talk: Brian Bartolo, Director of Sales and Marketing

New research project: Traveling in England, post Covid-19

I am working with my colleague Dr. Liyuan Wei, a boutique hotel on Oxford, and the regional tourism board to investigate the potential for a mobile app or website to help tourists feel safe when visiting the area. To this end, we are now interviewing people who have travelled in England, during 2021, and who … Continue reading New research project: Traveling in England, post Covid-19

Qualitative data analysis in marketing

Earlier this week, I participated in a workshop on qualitative data analysis, organised by the Marketing and Corporate Brand Research Group, of Brunel Business School. I started by covering the focus, purpose and scope of qualitative analysis. This was followed by a deep diving into coding, by my colleague Dr Bidit Dey. And, last but … Continue reading Qualitative data analysis in marketing

Exploring digital technology interactions between residents and the Royal Borough of Kensington and Chelsea council, during Covid-19

Yesterday, I went to London with my colleagues Danae Manika and Donna-Marie Holder, to deliver a presentation to the Adult Social Care and Health Select Committee of the Royal Borough of Kensington and Chelsea (RBKC), on the emerging findings from a research project that we all have been working on, alongside two other colleagues: Emma … Continue reading Exploring digital technology interactions between residents and the Royal Borough of Kensington and Chelsea council, during Covid-19

On academics and practitioners working together

Last Friday, I published a blog post with some thoughts on the potential and limitations of using technology to support assisted living, in the home. This is a matter that is very much in mind, lately, due to some events with ageing relatives. It is also very much on Tim’s mind – who is a … Continue reading On academics and practitioners working together

New paper “Digital strategy aligning in SMEs: A dynamic capabilities perspective”

Several years ago, Sarah Quinton, Rebecca Pera, Sebastián Molinillo, Lyndon Simkin and I set out to investigate how small and business organisation (SMEs) adopt digital technology, and how they adapt their strategy to succeed in the digital environment. While there is a significant body of work on digitalisation, it tends to focus on large organisations, … Continue reading New paper “Digital strategy aligning in SMEs: A dynamic capabilities perspective”

About choice of words and citation levels

I have been thinking a lot about “labels”, recently – about how they are subjective, and about how they have consequences. For instance, calling July 19th “Freedom Day” doesn’t really mean that Covid-19 is no longer prevalent, or dangerous. Cases, hospitalisations or, indeed, deaths, didn’t dramatically drop between Sunday 18th and Monday 19th. Yet, the “Freedom Day” … Continue reading About choice of words and citation levels