Think with Google published the results of a very interesting study measuring the effectiveness of different video versions of an ad for a new product. The study uses three alternative approaches – with very different results. The product The ad was for a new line of make up from L’Oreal Paris. The ad … Continue reading The limited value of ad views
Want feedback? Ask your customers… or maybe not
A trip to the gym last weekend resulted in an unexpected market research lesson, which I talked about on Snapchat*: Our usual instructor had been away on the previous weekend, and had been temporarily replaced by somebody else. This one had a very peculiar style – ‘though love’, if you wish. He kept telling … Continue reading Want feedback? Ask your customers… or maybe not
Day in the Life of an Academic #5: a little bit of everything
Got up at 6 am, made myself some coffee, and then sat down to work on a research grant proposal. It is for a small pot of money, only, but it would be great to get it, so that I could do some exploratory work on parents’ views of sharenting. At 7am, the kids woke … Continue reading Day in the Life of an Academic #5: a little bit of everything
The drivers of word of mouth are: them, you and it
Word of mouth (WoM) is important for all organisations. It is the main source of new business for small and medium enterprises. It is key for the success of niche products, as well as mass market products. So, we really need to understand what drives WoM, don’t you think? Based on my work and … Continue reading The drivers of word of mouth are: them, you and it
March 2016 round-up
This month felt very much like a Mad Hatter tea party, with quite a bit of nonsense, and weirdness, and twists and turns. At least there was a lot of tea. And cake. These are my highlights for the month that was. Tell me yours, in the comments below. Researching I worked on a … Continue reading March 2016 round-up
On social media, be human and be active
If you are managing a brand’s social media presence, you probably came across recommendations such as ‘interact regularly with your customers on social media’, or ‘humanise your brand’. But does it work? According to a series of studies, conducted by Simon Hudson, Li Huang, Martin S. Roth and Thomas J. Madden, with social … Continue reading On social media, be human and be active
Tay, the Turing test, and us
Yesterday (March 24th, 2016), Microsoft launched Tay, an artificial intelligent chat bot developed by Microsoft's Technology and Research and Bing teams to experiment with and conduct research on conversational understanding. Tay is designed to engage and entertain people where they connect with each other online through casual and playful conversation. The more you chat with … Continue reading Tay, the Turing test, and us
10 amazing tweeps I met in 10 years of Twitter
Twitter turned 10 years old, and I, like many others, have been reflecting on what it means to me. Twitter tells me that I joined it in July 2008. I remember the day, vividly. I was following a thread on an online forum, where academics were sharing experiences of using Second Life, Facebook, Twitter, … Continue reading 10 amazing tweeps I met in 10 years of Twitter
Instagram switching to relevance algorithm – what it means for you
Instagram announced that it is changing the way it presents content in our feeds from reverse chronological order to ‘presumed relevance’. According to the company’s press release: The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and … Continue reading Instagram switching to relevance algorithm – what it means for you
What makes a customer ‘good’?
Customers differ in the value that they generate for the firm. Some generate revenues well above the costs of serving them. Others, a net loss. Others, still, are outright disruptive, engaging in behaviour that is very costly to the firm. Accordingly, the marketing literature (particularly, in the field of relationship marketing) recommends that managers should … Continue reading What makes a customer ‘good’?
Ana Canhoto 